If you write online, after a certain point you might want to start monetizing your writing. The current landscape presents a few options: ads, product placement, donations, paywalled subscriptions. Ads and product placements may impact the integrity and readability of your publication, donations rely on readers’ goodwill, and paywalled subscriptions are a tough sell beyond any existing readers. According to market research, 95% of readers will abandon all their efforts when they reach a paywall. And yet, at least 20% of those would be willing to pay to access an individual article (source: digiday, 2018). That’s almost a 400% increase in reach!
PaperWall is a pay-only-what-you-read micro-transaction system where users transact on a per-article basis. It provides a streamlined reading experience and a UX designed to give readers confidence in purchasing these one-off articles. It uses dynamic imagery to convey how an article is being received by existing readers, and an aggregator to help with discovery and build that community trust.
It works using secure, modern web technologies. If you have a standalone site with no existing paywall solutions, there is a drop-in component - add a few lines of code, verify ownership, and start configuring the articles you want to monetize. If you have an existing paywall, we’ll work with you to get up and running as quickly as possible. An SDK is in active development to augment any existing paywall solutions.
Get in touch if you think PaperWall will work for you. Get early access to the revolutionary network making reading and writing high quality content more sustainable.